Join Aaron Hill on the Real Research Podcast as he hosts Ben Cortese and Keaton Wilson from KS&R. Dive into their journey of leveraging Shiny, an R-based tool for delivering advanced data solutions to clients. Discover the challenges and successes they encountered in transitioning from Excel to Shiny for conjoint analysis and menu-based choice modeling. Learn about the practical applications, benefits, and future potential of integrating AI within these frameworks. Whether you are an experienced data scientist or new to market research, this episode offers valuable insights into scalable, efficient, and flexible data-driven decision-making.