Artificial intelligence is changing how we work, create, andmarket ourselves, but does that mean human expertise matters less?
Quite the opposite.

In this episode of Technically Human, Dr. Tracy Shroyer sits down with Wes Towers, founder of Upward 360, to discuss how AI is changing marketing while making trust, authenticity, and human connection even more valuable.

Topics include:
• Why conversations outperform prompts
• Authenticity as a competitive advantage
• Search Everywhere Optimization
• Human-centered branding
• Emotional intelligence
• Building trust in an AI era

Learn more about Wes at https://uplift360.com.au/