Code of the Craftsmen

12. Behind the Curtain: Brittany Bosner on Music Booking for ‘The Today Show’ on NBC, Career Breakthroughs, Winning a Country Music Award, and Hosting Adele in Studio


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Brittany Bosner is the music booking producer for The Today Show on NBC. She is recognized as one of Billboard’s Top 50 Most Influential Women in Music and a recipient of the Country Music Association’s (CMA) Media Achievement Award.


In this episode, the following topics are discussed:

  • ​Valuable advice for those pursuing their dreams and for those starting their careers, hopeful for a big break
  • ​Brittany’s reflection on her childhood dream of working on The Today Show and how she turned that dream into reality
  • ​Retelling of Brittany's incredible story of Adele's in studio visit
  • ​Brittany’s role and experiences in booking artists for the show
  • ​A behind-the-scenes look at the competitive nature of the music industry and the process of securing talent on The Today Show
  • ​The importance of relationships, trust, and communication in her work
  • ​The significance of recognizing what you don’t know and surrounding yourself with talented individuals
  • ​Brittany's passion for discovering and supporting up-and-coming artists, which shines through in every aspect of her work 


Episodes you may also enjoy: 10. "Live Your Dream": Nate Zegura, Cleveland Browns Announcer on Unconventional NFL Path, Preparation, Joe Thomas as a Mentor, Relationships with Nick Chubb, Dvid Njoku, Deshaun Watson

Beat produced by @jaecea_ on IG

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Code of the CraftsmenBy Jay Briggs and Ben Cowan