Starting From Scratch

#12: Being Successful on Kickstarter and Being on Shark Tank with Final Straw


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Emma Cohen's idea, Final Straw, went viral after a Buzzfeed article wrote about her Kickstarter campaign.

Final Straw is a simple product with a big idea, and was good enough to make her company over 5 million dollars in sales in its first year.

We talk about what it's like to be on Shark Tank, finding manufacturers, dealing with fakes, how to be successful on Kickstarter and a bunch more juicy stuff! Check her out at finalstraw.com

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Starting From ScratchBy Johnathan Martinez