In this episode, I am joined by Ben Camara, serial entrepreneur and Founder of No 1 Fitness and Remote Coach. Ben has had a fascinating journey that has required him to wear many hats and stretch an often limited budget. His various entrepreneurial ventures offer great insight into how to start and scale a successful business. For example, it’s ok to juggle more than one project and one passion in life (something that is often frowned upon) provided you can give each enough attention and provided that you are comfortable with risk - a characteristic that Ben clearly feels lies at the heart of entrepreneurship. Next, make sure that you continually revisit and understand your ‘why’ - knowing this will be a key factor in whether you succeed or not. Trust kept appearing in this episode. Most obviously, No 1 simply would not exist without the trust Ben and Harry, as co-founders, had and continue to have for each other. But this trust extends to the wider team. As is often the case, the growth of the business accelerated as soon as the founders started bringing in other people to help and trust is always key in this process of handing over responsibility. And on the topic of team building, Ben has clearly learnt a lesson that every entrepreneur needs to learn; ensure the people you hire share your values and are the right cultural fit. But the biggest takeaway for me is that you can get your business off the ground for a lot less than you think. Ben’s words from the beginning of this episode about Argos squat racks and hand-me-down plates show that there is always a way. The key is to find a gap in the market, understand and believe in what you offer - and then be creative, hard working and persistent. And if you want a further insight into what this looks like in practice, please do ignore Ben’s words, head to YouTube and watch this video (https://www.youtube.com/watch?v=VsAoLQ2sgbQ&t=103s). It is what startups are made of!