Richard Koch is an entrepreneur, investor, former strategy consultant, and the author of the 80/20 principle - the secret of achieving more with less.

His investments include Filofax, Plymouth Gin, Belgo and Betfair (the world’s largest betting exchange).

His new book is called Unreasonable Success and How to Achieve it. In it, he asks how do people of seemingly ordinary talent go on to achieve unexpected results and the nine key traits that successful people hold to reach great heights.

You call follow him on Twitter @RichardKoch8020 and me @JCarpenter82

To find out more about the podcast series, head to www.veryimpressivepeople.co.uk