Green Add Venture

12: Dan Gipple - BetterPoints - Behaviour Change Tech For Sustainability

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Dan Gipple is the founder of BetterPoints, a behaviour change technology company that provides a software platform which enables their clients to motivate people, focussing on sustainability, the environment and more. Put simply, their aim is to challenge people to do better.

Highlights:

  • How evidential, trackable change is effective in motivating people
  • How BetterPoints created early traction by targeting the audience that needs your solution the most
  • How finding a like minded, complimentary partner is more beneficial than working alone
  • The importance of building a team to fit your culture, and how this is reflected in successful investment

    • Useful links:BetterPointsGreen Angel Syndicate
    Time stamp:
    [01:09] An introduction to Dan Gipple and BetterPoints
    [02:55] The career path that lead him to BetterPoints
    [07:16] Educating people as an effective way of motivation
    [08:05] Creating a currency within BetterPoints
    [08:30] What makes BetterPoints different and more effective than other campaigns?
    [10:50] Dan’s moment of realisation when seeing results in the market
    [12:42] Advice on turning a vision into a successful campaign with traction
    [15:00] Approaching the investment market
    [16:30] Finding a complimentary partner and building a team
    [20:10] Making sacrifices in order to take a leap of faith and do good
    [23:28] Where does Dan see BetterPoints in 10 years?

    For more information go to Green Add Venture
    This episode is hosted by Jake Woodhouse - connect with Jake on Linkedin or Twitter
    This episode is produced by Woon Tan of Podcast Publishing
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    Green Add VentureBy Jake Woodhouse