It’s day 4 of the 12 days to create the perfect FB ad!

Whether you’re selling a car or toothpaste, in order for your marketing to be successful...your messaging has to be on point. It all starts with getting to know your perfect person.

So how do you get to know your perfect person? I’m so glad you asked.

It’s more than just age and gender.

You can really get precision targeting with getting to know their interest, behaviors, demographics and even relationship status.

Here are some ideas of questions to ask about your perfect person. Think beyond age, gender and where they live...

Where are they shopping

Who are they following on social media

What books are they reading

What TV shows are they watching

What events are they attending

What magazines are they reading

What associations or groups are they a member of

What religion are they

Are they a parent and of what age

Then lastly it’s their behaviors

Are they an admin of their facebook page

What are their job titles

What colleges did they go to OR did they go to college

What’s their relationship status

Religion

Are they an ios user or android user

What tools are they using

Make a list of as many you can think of and just do a huge brain dump.

Now, the most important part of getting to know your perfect person… is diving so much deeper

Are you ready??? Get a pen and paper ready and you may have to rewind and rewatch this episode…

• What is your perfect person's big desire/result they want to achieve?
  • What is the transformation
• How does your perfect person want to feel?
  • Happy, powerful
  • Unstuck or less overwhelmed
• What is their current situation? 
  • Are they struggling with tech
  • Are they living paycheck to paycheck
• What is their desired situation? 
  • Freedom
  • Fit into their skinny jeans 
• What is keeping them from getting their desired situation on their own? 
  • What excuses or reasons are they giving
• What keeps them awake at night, indigestion boiling up their esophagus, eyes open, staring at the ceiling?
  • 
    
• What are they afraid of?
  • Sometimes it could even be afraid of success

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Leave a Review or Share Your Thoughts

If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

CONNECT WITH MICHELLE:

Instagram: @themichellefernandez
Website: themichellefernandez.com