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Decision intelligence (DI) is a field combining data, artificial intelligence, and human expertise to enhance decision-making. Its importance stems from the need for data-driven choices in complex business environments. DI offers measurable benefits across sectors, improving areas like finance, supply chain, and healthcare. However, challenges include fragmented processes, a lack of data literacy, and ethical considerations. Successful DI adoption requires strategic planning, investment in suitable platforms, and fostering a collaborative, data-literate culture. Several leading technology companies offer DI solutions.