In this exciting episode, Heather Crocket, a lead practice coach at Act Dental, shares her journey from dental assistant to coach. Heather and Eric emphasize the importance of authenticity and core values in running a successful dental practice. They discuss common challenges like unnecessary expansion and the need for systems-driven operations, offering practical strategies for setting and achieving goals. Heather also highlights the significance of creating a cohesive team environment and the role of continual personal and professional growth in dental practices.