Today we’re answering the question: How do you know if you have the right book idea? We’re joined by Kent Sanders, ghostwriter and author coach, to chat about why it’s so important to write the right book (and how to avoid writing the wrong book), how to test out your ideas, and how to balance your passion with what your audience wants. Each of us shares what we think makes a great book idea, and we have a friendly debate about what makes for great prescriptive nonfiction and great memoirs.Kent Sanders is the founder of Inkwell Ghostwriting, which helps leaders grow their business through books and other content. He is also the author and co-author of numerous books, including 18 Words to Live By: A Father’s Wisdom on What Matters Most and co-author of The Faith of Elvis: A Story Only a Brother Can Tell with Billy Stanley, Elvis Presley’s stepbrother.In addition to writing books for himself and his clients, Kent loves to help other writers. He is the host of the Daily Writer podcast, which helps writers cultivate the habits for creative success, and the founder of the Daily Writer membership community. He lives just outside of St. Louis and enjoys spending time outdoors with his wife and teenage son.To learn more about Kent and the Daily Writer Club, visit https://dailywriterlife.com/ or follow him on social media @dailywriterlife.