The Enhanced Edge

12 - Explaining Open-XDR Value to Clients


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Selling cybersecurity as an MSP or MSSP isn’t just about explaining what your solution does - it’s about showing why it matters to your client’s business. In short, communicating the business impact of unified threat detection.

When it comes to Open-XDR, the challenge is often that it sounds highly technical - yet the value is deeply commercial. 

Here’s how you can explain the value of Open-XDR to your clients - without getting lost in acronyms or features.

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Learn more about our full spectrum network security platform for MSPs & MSSPs: enhanced.io


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The Enhanced EdgeBy Kristian Wright