In this episode of WTFDIJR, Chris and Dani are uncovering:

The pitfalls and better practices in cybersecurity sales and marketing, specifically critiquing the tactic of offering unsolicited free security reviews. They delve into the challenges faced by cybersecurity professionals and the nuances in effective communication with them. The episode also explores evaluating tools and resources for cybersecurity, the role of research and analysis in decision-making, and maintaining professional boundaries and respect in the industry.

Key Takeaways:

1. Avoiding Ambush Marketing: Dani and Chris denounce tactics like unsolicited security reviews as ineffective and potentially intrusive.

Subscribe to our email list to get notified when a new episode drops: https://wtfdidijustread.com/

Victim of a crappy marketing or sales message?

Quickly and easily submit an ineffective email, social media post, website landing page, event message, or digital ad to 📧 [email protected]. We will provide an alternative and better approach live on the show.