Christmas is a big deal for retailers around the world as people and corporations purchase gifts, decorations, and supplies to celebrate. In the U.S. alone, the Holiday shopping season accounts for more than $1 Trillion dollars and more than a quarter of annual retail sales.

 Even companies completely dependent on Christmas, benefit from big industry, Christmas trees companies for example sell more than 40 million trees in the US every year. But for an industry selling trees, does it promote sustainability? Is cutting live trees or shipping fake trees from across the country good for our environment?

 In this episode we talk to Sam Walker, the Founder of Green Tree Project, a social good company promoting sustainability by renting and delivering living, potted Christmas trees. Join us as we discuss how she came up with the idea of Green Tree Project, her passion for sustainability and the struggles of launching a company that's challenging the way we celebrate family traditions.