You've probably watched a couple of documentaries that reveal how different companies hide away the disaster they are responsible for. Greenwashing is a great hurdle on the way to a more sustainable world and today, even certifications cannot be fully trusted from what the practical experience shows. However, there might be a new solution leveraging technological innovation to overcome it and build trust through transparency. Paul Allard, the CEO of Impak Finance, is revealing the company's secret weapon to measure the impact of companies and organizations and provide investors and the public with a transparent and reliable scoring.