In this episode of BizQuik, Julie & Corey sit down with Alex Vonderhaar, the CEO, and Founder of Hidden Falls Media, a marketing company that bridges the gap between neuroscience and digital marketing. . Topics discussed include:

• Why the psychology of customers is so important with marketing
• How visiting a float tank business turned into a marketing company for Alex
• How to use different sensations in marketing
• Why being an underdog is a great place to be as a small business owner
• Why copy is so important to your marketing
• The importance of sensory acuity as a small business owner
• The future of paid ads for the rest of 2020
• How to leverage Maslow's Hierarchy of Needs in your marketing
• How much is too much when it comes to blending your personal brand into the business brand on social media
• The importance of content strategy
• How having a servant mentality is great for your business

If you're interested in learning more about Alex Vonderhaar and Hidden Falls Media, check them out here:

Website - www.hiddenfallsmedia.com

Instagram - https://www.instagram.com/alex.vonderhaar/

Instagram - https://www.instagram.com/hidden.falls.media/

If you're interested in learning more about BizQuik - check out our website BizQuikPodcast.com. You can also check out Instagram @BizQuik.Podcast or Twitter @BizQuikPodcast

And if you want to learn more about SB PACE, you can head on over to SBPACE.com. You can also find us on the following social media platforms:

Facebook: facebook.com/sbpace

Instagram: @sb.pace

LinkedIn: Linkedin.com/sbpace

Twitter: @sb_pace

You can buy our book, Seriously? Now What?! A Small Business Guide to Disaster Preparedness, on Amazon.

BizQuik is a Traxler-Harris production.