In this episode, I am speaking with Carter Fowler the CEO & co-founder of Totem, a tech startup creating a safer, and more immersive, experience for live events worldwide.

Carter comes from a long line of professional musicians. And in 2018, his writings were archived at the U.S Library of Congress in their American Music Journalism archives.

We talk about:

🎵 From Music to Entrepreneurship

The founder’s background in music and how it influenced his entrepreneurial journey, led to the creation of Totem.

💡 The Birth of Totem

How a frustrating festival experience led to the innovative concept of Totem, a friend-finding compass.

🌟 Building a Community

The importance of building a community and engaging with potential customers to refine the product and its pricing strategy.

🔄 Overcoming Early Challenges

Lessons learned from previous ventures and how they shaped the development and marketing strategy of Totem.

🚀 The Importance of Marketers in Product Design

Discusses how involving marketers from the beginning ensures the product is designed to sell itself and spreads quickly without a budget.

🎨 Emotional Connection

The significance of creating a product that is not only functional but also beautiful and emotionally resonant with users.

📈 Viral Success and Future Plans

The impact of a viral social media moment on Totem’s success and the plans for integrating the product with major events globally.