List analysis is one of the most important parts of the mailing list world. In this episode, host Greg Branstetter is joined by his wife and CFO JoAnn to break down how to analyze mailing lists. Hear how to figure out how people got on the mailing list, how to refine the list to get the names you want, how to determine how clean and accurate the list is, what rate is even more important than the response rate, and a math lesson for mailing lists. Learn more at HippoDirect.com