What is the most important thing to consider when creating music and content for social media?  

How do we create content that will ultimately help us build and audience of true fans?  

Focus on CONNECTION.   

Ask yourself this simple question: "Is what I'm creating connecting with other people?"  

Here is a breakdown of the 3 levels of gaging how people are connecting to your content:  

1. INTERESTING - "Huh, that's interesting. Next."  

2. ENGAGING - Grabs your attention and engages you. People are entertained. This is where you start to build fans. Likes. Comments.  

3. MOVING - You make people feel something. You MOVE them. This is the level that is all about pure connection and building true, lasting fans. When you connect with someone, you've built a relationship.