Welcome to episode 12 of Tourism Marketing Mastery. I love this weeks topic because it's one concept that doesn't cost you anything to implement but can have massive impact on your bottom line.

Over the last few years we've been able to dramatically increase prices and we haven't changed anything about the physical product or added services. 

Yet we are close to double the price of our next closest competitor. 

And the best part is that I feel like we're just getting started. To be honest, we could be doing a much better job of implementing this tourism marketing hack. 

So listen in and then implement this right away in your operation and watch as your demand begins to increase.