This week is Episode 12 and today I’m joined my James Perrin.

Born in Adelaide, A vegan sustainability manager living on an organic fruit farm outside of Byron Bay.

James is a chemical and environmental engineer with experience in sustainability, innovation, and food manufacturing across Australia and New Zealand.

One of his key areas is assisting businesses in attaining b-corp certification. B- corp certification measures a companies business practices in terms of the positive impact their having, how they treat their workers, how they impact the local community and sustainability issues

James is the Director of the Ingrained Foundation is a national not-for-profit which supports grassroots, environmental and social charities in the local areas where they work and live.

In 2015 he was named one of the top young engineers in the world. James is passionate about using business for purpose, and long-term strategic thinking.

Today we’ll talk his about background in environmentalism