If you are comfortable you are not pushing yourself enough. Jamie Oliver talks about his screw-ups and how failures are humbling for him.
Graham and Erik discuss the importance of failing and Jamie's approach to use 10% of his budget to fail. Erik failed a lot after his first business succeeded wildly and he sees is as failing forward after a big success, it is just part of the statistics.
In the end what you say no to is more important than what you say yes to.