While it's great to attend a conference and hear from all the experts from within your field, it can be even more useful to hear from experts who work in other fields. At The Art of Placemaking conference we invited Jed Pearsall, founder and president of Performance Research, a global leader in marketing and sponsorship research for Fortune 50 brands, to share his experiences in working with companies who sponsor the Arts. Performance Research's mission is to help clients capture and measure the value of sponsorship and experiential marketing and reveal the essential truth about the impact.