In this episode, Jenifer Salter shares her journey of transitioning from teaching elementary school to becoming a successful real estate agent. She emphasizes the importance of ongoing education, wearing multiple hats as an agent, and being able to handle clients' stress and emotions. Salter also discusses the importance of diversifying marketing activities, financial planning, and having a positive mindset in the real estate industry. She shares her approach to paid marketing and advises being conservative with marketing expenses.

Jenifer an experienced REALTOR®,SRS , AHWD®, Certified Mentor and Founder of Your Elect Team brokered by eXp Realty serving NC. Also serving clients globally with dynamic referral partners. Recently awarded as a National Top Producer in 2021 and 2022. Her drive for Real Estate has propelled her to out perform beyond the national average for Realtors® year after year, currently selling 8x’s the national average. Property Spark named Jenifer Salter “Best of the Best: Top 100 Agents on Social Media” in all of North Carolina in 2021 and 2022.

What we discuss:

[00:05:38] Jenifer discusses the various skills and hats that are necessary for running a real estate business, including ongoing education, handling clients' stress and emotions, and deflating stressful situations.

[00:07:48] Jenifer emphasizes the importance of psychology in real estate, particularly for handling clients' stress and emotions, and shares an example of how she deflated a stressful situation during a home inspection.

[00:13:32] Jenifer talks about the importance of diversifying in the real estate business.

[00:16:05] The two discuss the importance of constantly learning and improving in business.

[00:20:14 ] Jenifer shares her experience with door knocking.

[00:31:43] Jenifer discusses the importance of retargeting ads in real estate marketing and how it helped her generate leads from old, dormant ones.

[00:34:43] Jenifer talks about her teaching component in real estate and how it comes naturally to her, but can also be developed by others.

[00:37:05] Jenifer shares her experience of navigating market shifts in real estate.

[00:39:43] Jenifer Salter talks about receiving referrals from other agents and working with a client looking for luxury beach properties.

[00:49:34] Jenifer discusses the importance of mindset in handling stress and adapting to unexpected situations in the real estate business.

[00:50:28] Jonathan talks about the importance of best practices in Facebook ads and how to avoid the mindset of blaming external factors for poor performance.

[00:54:25] Jonathan shares the concept of extreme ownership and taking responsibility for one's actions.

[01:00:03] Jenifer emphasizes the importance of agents doing agent previews to gain experience, exposure, and bring in potential buyers.

[01:03:02] Jenifer shares the key activities that successful agents do, including lead prospecting, learning, and social media, and how she divides her time to ensure success.

[01:09:06] Jenifer discusses her approach to paid marketing and how she calculates the cost of her marketing strategies.

[01:17:25] Jenifer shares her experience with using credit cards to invest in marketing and how it can be a good option for those with low savings but good credit.

[01:21:30] Jenifer draws parallels between the need for change and adaptation in the real estate industry and in education.

Episode Resources:

Jenifer Salter | Facebook

Jenifer Salter | Linkedin

Jenifer Salter | Twitter