✨Journeys of Empowerment✨ – Episode 12

What happens when you challenge the status quo in business, identity, and impact?

Julie Hemels-Hoff, CEO & co-founder of Blueyse Agency, didn’t just build a marketing agency; she transformed it. Merging her inclusive marketing firm with her father’s traditional advertising agency, she faced resistance, lost clients, and still stood firm in her mission: to create marketing that truly represents everyone.

Her journey isn’t just about business...it’s deeply personal. As a queer woman, Julie knows firsthand the power of representation. From navigating self-acceptance to fighting against discrimination in corporate spaces, she channels these experiences into her work, ensuring brands communicate with inclusivity and integrity.

In this episode, we dive deep into:

• Rebuilding with Purpose: centering equity & inclusion in marketing;
• Navigating Resistance: the challenges of reshaping an industry;
• Pull the Card Initiative: a campaign tackling discrimination head-on;
• Queerness & Visibility: why embracing identity fuels confidence & change;
• Scaling with Impact: why hiring a mission-aligned COO is key to growth;

Key Takeaways:

• True impact often comes with risk, but alignment with your mission is worth it;
• Self-reflection & vulnerability are essential tools for personal & professional growth;
• Businesses can (and should) drive social change through intentional & empowering choices;
• Representation matters, both in business & in life!

Reach out to Julie via:

• LinkedIn: https://www.linkedin.com/in/julie-hemels-hoff/ 
• Website Blueyse: https://blueyse.agency 
• Pull the Card: https://blueyse.agency/pullthecard/ 
• Company Linkedin: https://www.linkedin.com/company/blueyse-inclusive-marketing-agency/ 

Struggling to create lasting behavior change? Discover how Positive Reinforcement can help you inspire and motivate with real impact!

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Travel can be a force for change. Support Virginia’s mission to empower the overlooked through GINI! Join the journey and be part of the movement here: 

• https://www.indiegogo.com/projects/gini-travel-can-be-a-force-for-change#/

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