Katy Aucoin is the founder and CEO of Dearduck. Katy has unique expertise in contextualizing data and consumer psychology that led her to create a scalable solution that transforms e-commerce for both businesses and consumers. Her mission is to contextualize digital discovery for every person, everywhere.She started her career as an IT consultant with EY where she built her technical & professional foundation. She led cross-application security projects to improve efficiencies for a number of Fortune 500 companies. She later became an independent IT consultant where she led companies on strategies to use data to improve customer experiences while staying compliant with security regulations. She holds a B.A. in Accounting with a minor in Internal Audit from LSU. Get inspired by her unique story.Follow us on IG: @BetaBusinessPod