In this episode of Make Time, host Sam discusses the common challenges small businesses face in marketing, emphasising the importance of having a solid strategy rather than just relying on tactics. She highlights how understanding customer needs, building a strong brand, and creating a seamless customer experience are crucial for effective marketing. Sam also addresses the role of agencies in marketing and how they can only be effective if they understand the unique aspects of a business. The episode concludes with a focus on intentional marketing strategies that lead to sustainable growth.TakeawaysMany businesses focus too much on tactics rather than strategy.Understanding the 'why' behind marketing efforts is crucial.A strong brand shapes customer perception and builds trust.Customer experience is every interaction along the journey.Marketing campaigns must consider customer experience to be effective.Agencies can't build a strategy they don't understand.A solid strategy provides a decision-making filter for businesses.Knowing your audience and their values is essential for success.Creative marketing can help businesses stand out in crowded markets.Intentional marketing leads to better results and sustainable growth.Chapters00:00 Understanding the Core Challenges in Business Marketing03:14 The Importance of Strategy Over Tactics06:01 Building a Strong Brand and Customer Experience09:07 The Role of Agencies in Marketing Strategy11:53 Creating Intentional Marketing for GrowthKeywords:business marketing, strategy, customer experience, branding, small business, marketing tactics, agency collaboration, growth strategies, effective marketing, customer feedbackVisit www.25eight.co to find out more about our transformational business programs