Episode 12 : 🔬 From Lab Coats to Marketing: When Science Meets Strategy

Ever wondered what happens when you combine biotech expertise with third-generation farming wisdom? In this explosive episode, we're joined by Angela, a former biotech researcher turned marketing strategist, and Travis, an AgTech innovator with deep farming roots. Together, they're pulling back the curtain on what's really happening at the intersection of science, agriculture, and modern marketing.

In this no-holds-barred conversation, you'll discover:

• The shocking truth about AI marketing tools that most AgTech companies are getting completely wrong

• A zero-cost marketing campaign that delivered extraordinary results (and how to replicate it)

• The one metric you need to stop obsessing over immediately

• Bold predictions for 2025 that could reshape the entire AgTech marketing landscape

• Real strategies for scaling biotech companies on a shoestring budget

Angela shares how her laboratory background revolutionized her approach to marketing data, while Travis reveals the crucial farming lessons that transformed his marketing strategy. Together, they break down the most cringe-worthy mistakes they see science companies making in their marketing efforts – and more importantly, how to fix them.

Whether you're in biotech, agriculture, or any science-based industry, this episode delivers actionable insights that bridge the gap between technical expertise and effective marketing. Don't miss their morning action item that you can implement immediately to transform your marketing approach.

Perfect for: AgTech founders, biotech entrepreneurs, marketing directors in scientific fields, and anyone interested in the future of technical marketing in a rapidly evolving digital landscape.

#AgTech #Biotech #DigitalMarketing #ScienceMarketing #FutureOfAg #MarketingStrategy