Books That Get Leads

#12: Maximizing Book Promotions: Insights and Strategies from Proofstacking


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🚀 Are you afraid of oversaturating your book promotions? You're not alone. Many authors either disappear after a couple of launch posts or keep repeating the same message until their audience tunes out. But there’s a smarter way to keep your book top-of-mind without annoying your audience.

In this episode of Books That Get Leads, I break down how to keep your book promotions fresh, engaging, and valuable long after launch day. You’ll discover:

✅ Why “overpromotion” isn’t the real problem (and what is)
✅ How to turn your book into a content goldmine—so every post feels fresh
✅ The “Hamburger Helper” method for weaving your book into useful, engaging content
✅ Social media secrets: Why posting about your book like an ad won’t work—and what to do instead
âś… Real-world examples of brands and marketers who nail credibility-building

🔹 If you’ve ever wondered How do I keep talking about my book without sounding like a broken record?—this episode will give you the answer.

💡 Pro Tip: Your book isn't just a product—it's a conversation starter. When you shift from promotion to providing value, people actually want to hear about it.

🎧 Listen now and learn how to make your book an evergreen content machine!

👉 Join the conversation inside the Books That Get Leads community at booksthatgetleads.com.

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Books That Get LeadsBy Colin Campbell