Building content, from your customers stories, can fill the negative space of where the your audience is and your competitors are not. Find your Blue Ocean.

Michele Mehl worked at a PR Agency that specialized in Start Ups. She has since moved on and created her own company which is a portable exercise machine. With her previous marketing talents she has gone on to build her company on the back of video content and her customers stories.

Website: https://excy.com/

LinkedIn: https://www.linkedin.com/in/michelemehlexcy/

Book Recommendation: Blue Ocean Strategy