How do you scale a coaching business to over 140 clients while still working a full-time trade? Richard Detering joins Sev on the show to reveal the backend of Richard’s Muscle Lab. This episode is a must-watch for creators and business owners looking to understand the difference between "The Journeyman" and "The Educator" content strategies.Richard shares his experience getting burned by a $30,000 marketing agency and why organic trust will always beat paid ads in the long run. We discuss the power of collaboration, hiring the right team, and why being unapologetically yourself is the ultimate competitive advantage in a crowded market. Learn how to use keywords, hooks, and authenticity to dominate your niche and build a brand that resonates.Enjoyed this deep dive? Like, comment, and subscribe to The Sevo Show for more inspiring conversations. Let us know your biggest takeaway in the comments and share this video with someone who needs a dose of FIFO optimisation.

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