Dan Coughlin is a student and teacher of practical processes that improve business performance. His purpose is to work with executives and managers so they achieve great performances. He defines a great management performance as significantly improving an organization’s most important desired outcomes in a sustainable way.

Since 1998 he has invested over 3,000 hours on-site observing and advising executives and managers in a wide variety of business functions and in more than thirty industries. He and his clients constantly worked to hone simple processes that could improve performance throughout their organizations.