If you are looking to create a brand that is impactful, if you are ready to take the fast track from being invisible to visible, you’re going to have to face these truths. I see these mistakes being made ALL the time and really want to help make sure that you aren’t falling into these traps - these mistakes.

So here we go:

Not recognizing that PB is for you

Personal branding is the fastest way you can reach your business goals because you are creating a connection with people who will become your biggest fans and pay you money.

Pretending to be someone else

Authenticity is the name of the game with personal branding. 

Underestimating the time it takes to build a strong brand

Building a brand isn't going to happen overnight. That mindset will make you a one-hit wonder, and no one wants that label.

Not creating original content

Are you creating something that is original to you or are you just regurgitating other people’s content?

Not being consistent

Your personal brand should allow you to easily be consistent. When you have a brand strategy, you are not reinventing the wheel every time you are putting out a new product or showing up on social media. You have a strategy that allows you to be consistent. 

Getting vanity followers

If you think that having "X" number of followers will get you anywhere, you’re wrong. As Jasmine Star says, “Build a business on the back of social media, don’t build a business on social media.” You can be just as successful with a thousand followers as you can with 10 thousand followers. 

Not having a brand strategy

Strategy doesn’t mean difficult. Strategy means ease and consistency. If you don’t have a brand strategy, I’m here to help you. 

Focusing on quantity, not quality

Quality is far superior to quality because it will set you as an industry leader.

Not understanding your numbers/analytics

Your analytics are the secret sauce to getting more traction. Whatever platform you are on, dive into your numbers to know what is resonating with your clients. If you follow the numbers, you’ll grow your business.

Not sharing your story

Sharing your story is the easiest and fastest way to create deep connections with people who will eventually buy anything that you sell!

Ignoring videos or personal photos

Videos and personal photos show your processes and behind the scenes. It brings people along your journey and allows them to connect with you in a new way.

You’re hiding behind your screen

Showing your face is the cornerstone of building a personal brand. Whether it’s your website, social media, network feeds, or email - people need to see your face. Stop hiding behind your screen. 

If you are like, “Yes, Brittany, I’m definitely making some of these mistakes!” that’s okay! Remember, we need to make mistakes so that we can course correct. We can make the changes to drive better traffic and engagement to our business. Turn these mistakes or failures into your successes!

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