When a client wanted a mashup of Aerosmith, Run DMC, Loretta Lynn and Lou Reed for a big sync it seemed unlikely to make it happen but Anton drew on his interpersonal skills to get all the artists onboard. He tells you how he gets through these challenges in this interview. And pulled off this and many other campaigns worldwide...

He takes us through the sometimes non-linear career path where every relationship built along the way has become a crucial part of his work, connecting with labels, agencies and artists for decades. When the near impossible brief came in those relationships were the reason he could make it work.

Good relationships and strong networks are crucial. But at the core of it all is the passion and love for good tunes.