In Episode 12 of Creative Career Lab, Ashwini discusses the powerful role of motion design in advertising with industry expert Mohammad Sharique. Sharique explains how motion design is used to create dynamic and engaging content in advertising campaigns, helping brands convey their messages in more visually impactful and memorable ways.

He provides examples of successful motion design in major campaigns, where animation and motion graphics have captured audience attention and enhanced storytelling. For aspiring motion designers, Sharique outlines essential skills, such as a strong foundation in animation principles, proficiency in motion design software, and an understanding of brand identity and marketing objectives.

The conversation also explores how motion design can amplify brand messaging by creating emotional connections and enhancing visual appeal. Sharique wraps up by discussing the future trends in motion design for advertising, including increased use of interactivity, 3D animation, and immersive technologies like AR and VR.

The episode offers a comprehensive overview of how motion design is shaping the advertising landscape and provides practical insights for students aiming to break into the field.