Parker Brook is the founder of Lovebird Cereal, a family-run brand on a mission to “clean up junk food” with real, nutrient-dense ingredients you can actually pronounce. After years working at General Mills, Parker became a dad and that changed everything. He walked away from the corporate food world to make a cereal he’d be proud to serve his daughter, free from glyphosate, artificial dyes, and ultra-processed fillers.
In this conversation, we discuss:

• The hidden health costs of conventional cereal and processed food

• The challenge of competing with subsidized, artificially cheap products
• How grassroots consumer choices can transform the food system
• The role of ingredient transparency and trust in building lasting change