• The last three questions to answer for a persuasive one-pager:
• 4. What's the Data? - Present clear data to arm decision-makers with facts
  • Decide on the emotion you want to create and how to present the data
• 5. What's the Story? - Add a memorable story that reinforces the appropriate emotional response
  • Choose a story type (case study, testimonial, etc.) that evokes emotion
• 6. What's the Visual? - Use a picture or illustration to create curiosity or highlight the problem
  • Pair the visual with the story to draw readers in
• Write the first draft (150-200 words) and a clear 6-8 word headline
• Perform the Pick-Up Test: Does the one-pager pique curiosity and make you want to read it?
• Answering all six questions will give you a persuasive one-pager

For more tips on crafting effective one-pagers, refer to the accompanying PDF.

Read the full article: Persuade with One Page

Winning Edge gives you the tools you need to lead and influence in the political and policy arenas. Every other week, Winning Edge releases short (approximately 5-minute) spots—or “snacks”—focused on one of four areas: fundraising, media, policy, or persuasion.

For more, visit our website: www.thecommonwealthpartners.com.