We live in the digital age… Bill gates famously said in 2018If your business is not on the Internet then your business will be out of business

This week Im  joined by a true digital pioneer in Cyprus—Orestis Michael, the founder of Socialway eServices, a leading digital marketing agency that's been helping businesses grow online for over 15 years. 

Oresti was studying his MBA in America when Facebook began to create the landscape of social media as we know it today, and he saw a vision.. and brought it back to Cyprus 

Oresti has been at the forefront of digital transformation in Cyprus, working with hundreds of companies across industries to craft powerful strategies in online advertising, social media, SEO, and web development. From the early days of Google Ads to today’s AI-driven marketing landscape, he’s seen—and shaped—it all.

We dive into his journey as a tech-savvy entrepreneur, the evolution of online marketing over the last two decades, the biggest challenges businesses face in the digital space, and the game-changing role AI is now playing in the advertising world.

If you're a business owner, marketer, or entrepreneur who wants to better understand how to navigate the modern digital world, this episode is packed with insights, lessons, and strategies you won’t want to miss.

Let’s get into it.