This week, Jeff and Mike sit down with Purple CEO Joe Megibow. In this lively discussion, Megibow shares deep insights about the confluence of data and action, about building and maintaining consumer trust, and about Purple’s plans for the future. Along the way, Megibow talks about product innovation, adapting your marketing mix in an ever-changing landscape, and why he’s the “black sheep” of his family. Join Mike It Up for this highly entertaining episode!