<img src="https://assets.podomatic.net/ts/d6/a2/7c/john-griffiths/3000x3000_12416018.jpg" alt="itunes pic" /><br />This came out 10 years ago and has been reissued revised and updated by Hart Weichselbaum. In this podcast I talk about the main ideas in the revised chapter I contributed. Still really chuffed that I am in a book alongside Malcolm Gladwell. Here is the link if you want to buy it: https://www.amazon.co.uk/Readings-Account-Planning-Copy-Workshop/dp/1887229361/ref=sr_1_1?ie=UTF8&qid=1507732246

This came out 10 years ago and has been reissued revised and updated by Hart Weichselbaum. In this podcast I talk about the main ideas in the revised chapter I contributed. Still really chuffed that I am in a book alongside Malcolm Gladwell. Here is the link if you want to buy it: https://www.amazon.co.uk/Readings-Account-Planning-Copy-Workshop/dp/1887229361/ref=sr_1_1?ie=UTF8&qid=1507732246

<br>This came out 10 years ago and has been reissued revised and updated by Hart Weichselbaum. In this podcast I talk about the main ideas in the revised chapter I contributed. Still really chuffed that I am in a book alongside Malcolm Gladwell. Here is the link if you want to buy it: https://www.amazon.co.uk/Readings-Account-Planning-Copy-Workshop/dp/1887229361/ref=sr_1_1?ie=UTF8&amp;qid=1507732246

12 Readings in Account Planning - intro

Blog based initially on 98% Pure Potato the book about the origins of account planning. Now focusing on the 50th anniversary as a lense to look at some of the contemporary issues.

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12 Readings in Account Planning - intro

12 Readings in Account Planning - intro