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Brad Redding (Connect on LinkedIn and Twitter) shares 12 reasons why he sees Facebook under or over reporting conversions. Details include day-of-conversion attribution nuance, reporting changes, tracking issues/bugs, and third party apps or checkouts.
Under Reporting:
Over Reporting:
Enjoy!
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We release 2 new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.
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Links Referenced:
https://www.getelevar.com/
Elevar Knowledgebase Article
Common Thread Collective article on iOS14 and Facebook Analysis
Post Purchase Tracking on Shopify
5
99 ratings
Brad Redding (Connect on LinkedIn and Twitter) shares 12 reasons why he sees Facebook under or over reporting conversions. Details include day-of-conversion attribution nuance, reporting changes, tracking issues/bugs, and third party apps or checkouts.
Under Reporting:
Over Reporting:
Enjoy!
-----
We release 2 new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.
-----
Links Referenced:
https://www.getelevar.com/
Elevar Knowledgebase Article
Common Thread Collective article on iOS14 and Facebook Analysis
Post Purchase Tracking on Shopify
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