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12: Rich Hill of the Grassroots Outdoor Alliance: How to Elevates Wholesale Success Through Multichannel Expansion
Rich is the president of Grassroots Outdoor Alliance, a member organization uniting over 60 independent outdoor retailers, with over 127 doors in 31 states. He is a strong advocate for protecting and promoting the experience of outdoor enthusiasts across the United States.
With 30+ years of history in the specialty outdoor industry, Rich has experienced almost every aspect of the outdoor industry, from river guide to front office executive, Patagonia to prAna, and now as president of Grassroots Alliance.
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By Kristin Carpenter
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Rich is the president of Grassroots Outdoor Alliance, a member organization uniting over 60 independent outdoor retailers, with over 127 doors in 31 states. He is a strong advocate for protecting and promoting the experience of outdoor enthusiasts across the United States.
With 30+ years of history in the specialty outdoor industry, Rich has experienced almost every aspect of the outdoor industry, from river guide to front office executive, Patagonia to prAna, and now as president of Grassroots Alliance.