Maybe you’ve heard this: “Sales operations helps people to be as efficient as possible, while sales enablement helps them to be as effective as possible.” It’s true. In this episode Paul Liberatore, Director of Sales Enablement at <a href= "http://mercurygate.com/" target="_blank" rel= "noopener">MercuryGate</a>, describes how the holistic “people, process, and tools” approach lends itself to sales enablement.

Maybe you’ve heard this: “Sales operations helps people to be as efficient as possible, while sales enablement helps them to be as effective as possible.” It’s true. In this episode Paul Liberatore, Director of Sales Enablement at MercuryGate, describes how the holistic “people, process, and tools” approach lends itself to sales enablement.

Maybe you’ve heard this: “Sales operations helps people to be as efficient as possible, while sales enablement helps them to be as effective as possible.” It’s true. In this episode Paul Liberatore, Director of Sales Enablement at <a href="http://mercurygate.com/" rel="noopener noreferrer">MercuryGate</a>, describes how the holistic “people, process, and tools” approach lends itself to sales enablement.

12: Sales Enablement and Training: A Framework w/ Paul Liberatore

The Intelligent Marketer is a podcast dedicated to helping B2B marketing leaders navigate the muddy waters of activating revenue and customer growth. Despite the sheer amount of marketing tools and data at their disposal, marketers have struggled to activate revenue growth at their organizations. During the intelligent marketer series, we’ll feature progressive marketers that have overcome the challenges of today’s environment and will share blueprints to their success.

Each episode features an interview with a thought leader in the B2B marketing space, discussing topics like: demand generation, marketing automation, sales and marketing alignment, account-based marketing, marketing operations, sales operations, revenue operations, lead scoring, CRM, marketing analytics, inbound marketing, buyer intent unmasking, visitor unmasking, and revenue driven strategies.

The Intelligent Marketer is a podcast dedicated to helping B2B marketing leaders navigate the muddy waters of activating revenue and customer growth. Despite the sheer amount of marketing tools and data at their disposal, marketers have struggled to activate revenue growth at their organizations. During the intelligent marketer series, we’ll feature progressive marketers that have overcome the challenges of today’s environment and will share blueprints to their success. Each episode features an interview with a thought leader in the B2B marketing space, discussing topics like: demand generation, marketing automation, sales and marketing alignment, account-based marketing, marketing operations, sales operations, revenue operations, lead scoring, CRM, marketing analytics, inbound marketing, buyer intent unmasking, visitor unmasking, and revenue driven strategies.

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12: Sales Enablement and Training: A Framework w/ Paul Liberatore

12: Sales Enablement and Training: A Framework w/ Paul Liberatore