With information being decentralized, platforms like communities, slack groups and Facebook groups became the go to destinations where people would do research on your product and services. And that’s why you see more and more brands starting to build their own communities or acquire one instead. 

Seedly, being the number one online personal finance community in Singapore, I was able to invite their Head of Marketing, Yeap Ming Feng to share a bit with me about his journey in building Seedly’s community and how he acquired app users through organic marketing. 

Let’s dive in and see what key learnings I got from our conversation.