What does it look like to build a thriving therapy practice in less than a year? In this episode, Cecilia sits down with Suki Ó Huallacháin, a Clinical Counsellor who went from working grueling 10-hour shifts in Vancouver's Downtown Eastside to building a successful group practice in Port Coquitlam, BC—all while staying true to her values.

Discover how Suki niched down to serve BIPOC women, hired her first associate in just months, and achieved over 100% growth in website traffic—without dancing on TikTok or sacrificing her authenticity.Key Takeaways

On Finding Your Niche:"We specialize in helping BIPOC women break free from anxiety, people-pleasing, and self-doubt to help them find their own authentic voice and live a confident life." - Suki's transformation from "life transitions" to laser-focused positioning

On Authentic Marketing:"If it's authentic, it actually has to be authentic. It has to line up." - Why Suki rewrote her entire website to match how she actually shows up in session

On Sustainable Growth:From working six days a week to hiring an associate and taking back her weekends—all in less than a year

About Suki Ó Huallacháin

Suki is a Registered Clinical Counselor in Port Coquitlam, BC, specializing in helping BIPOC women navigate anxiety, cultural identity, and life transitions using EMDR and somatic therapies. After nearly six years working in addiction and trauma services in Vancouver's Downtown Eastside, she launched her private practice in November 2023 and scaled to a group practice model within months.

Connect with Suki:

• Website: serenitycounselingbc.com
• Instagram: @serenitycounselingbc
• LinkedIn: Suki Ó Huallacháin

Ready to scale your therapy practice without sacrificing your sanity? Visit ww.ceciliamannella.com to learn more about the Full Practice Formula and start building a practice that actually serves your life.

Subscribe to Purpose & Profit wherever you listen to podcasts, and connect Cecilia on LinkedIn: https://www.linkedin.com/in/cecilia-mannella/