In this episode, we chat with Johan Baltzar, Co-founder and CEO of Steep. Johan shares his journey from building analytics at Spotify to co-founding Steep, and discusses the challenges of traditional BI tools, the evolution toward metrics-first analytics, and how Steep aims to make data more accessible and intuitive for business users. We explore the importance of user experience in BI, the role of semantic layers, and the future of AI-driven analytics and self-serve reporting.