First-press avocado oil retains most of the fat-soluble nutrients, antioxidants, carotenoids, and chlorophylls found in the fruit, just like extra virgin olive oil retains olive nutrients, first-press avocado oil provides the power of the avocado in a compact, reliable, convenient, pourable package.

And it lets you do lots of cool things...

(This Mark's Daily Apple article was written by Mark Sisson, and is narrated by Tina Leaman)