A Change in Conversation

#12- The 4 forces behind tech adoption


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Why users resist, where adoption breaks down, and what leaders can do early to protect ROI.

Most tech programs do not lose value at go-live. They lose value in the weeks and months after, when usage drops, workarounds appear, and local teams quietly disengage. The issue is rarely the system alone. Adoption is shaped by four forces that either reinforce behaviour change or weaken it before the rollout has a real chance.

Why it matters now

This matters now because CIOs and program leads are under pressure to show ROI faster, reduce disruption, and move programs into business as usual without extended support costs or reputation damage.

What you’ll learn

  • Why go-live does not guarantee adoption
  • -The four forces shaping user adoption

    -Where hidden concerns start to build

    -Why workarounds spread after launch

    -How stakeholder response affects ROI

    -What leaders can influence early

    Adoption is not a communication afterthought but a leadership variable that can be managed early to protect value.

    Listen now to build your program’s immune system.

    https://open.spotify.com/show/1iJW0dI3XFcG4kehBMf8J4

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    A Change in ConversationBy Arne Kötting