Scott Byrne-Fraser is Chief Metaverse Officer and Technical Co-founder at Hundo. 

In this episode of Understanding Users, Scott shares his views on how UX teams can have the most impact within their organisations by creating compelling narratives, based on solid research data, and getting them in front of the right stakeholders. He talks of the curiosity and empathy so crucial to the discipline, the messiness of real-world UX, and the need to stay comfortable being wrong about what you may think you know at the outset of a project.

And of course we discuss the Metaverse: what it is, what it could be, the barriers to entry, and what skills UX teams might need to develop in the new paradigm of Web3. 

Finally, he plays my 3 card challenge to share his favourite UX tool, favourite technique and a UX trend he sees (for better or worse) at the moment. 

Thanks for listening, and I hope you enjoy the episode. 

Mike Green

This podcast is brought to you by Researchable UX.