Join us for an insightful discussion with Dan Stradtman, the Chief Marketing Officer of Bloomfire. Dan shares his remarkable journey from clinical psychology to leading marketing teams at some of the world's largest companies: Walmart, Amazon, and GE. We'll explore how he implements effective data-driven strategies, fosters people-first leadership, and almost doubled his pipeline while reducing customer acquisition costs. Dan also provides expert advice on leveraging data for strategic decision-making, the balance between storytelling and data integrity, and the impact of AI in content marketing. Don't miss this compelling episode packed with actionable marketing insights!

Time stamps:

00:00 Introduction: High Stakes Marketing

00:30 Meet Dan Stradtman: CMO of Bloomfire

00:57 Dan's Career Journey02:30 Leadership Lessons from Top Companies

04:34 People-First Leadership Style

05:26 Importance of Customer Insights

07:01 Leveraging Data for Strategic Decisions

08:09 Data-Driven Marketing for Startups

12:29 Balancing Storytelling with Data Integrity

15:10 Demand Generation Success

17:49 Organic Content vs. Paid Media

20:47 AI in Content Marketing

23:06 Final Marketing Tips and Farewell